This is an interesting tool/test that my friend Nathan Dryden posted on BePositive.
http://www.xrite.com/custom_page.aspx?PageID=77
I got a 16! What is your score?
What’s cool is how closely it connects to my Visual Thinking class, in which we just finished a study of color/word associations through Shigenobu Kobayashi’s “Colorist.” This book maps words and colors to provide a very useful tool of presentation for those in visual arts.
I took screen shots of three different buildings from King Street in Madison, WI and made a pallete of four prominent colors from each facade.
We then took ideas about relating colors and words from Kobayashi and
integrated our color palette with Kobayashi’s word/color map.
This allowed us to gather word associations from the colors we acquired from our street. With these words and colors we then designed a very basic mach-up of a neighborhood branding.
This is the final product.
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